New knife brands in place
Within the food segment, Frosts™ is making a comeback
Mora of Sweden has launched a new brand platform for its knives.
The three brands Morakniv™, Mora Ice™ and Frosts™ will be introduced gradually during the year.
Morakniv™ - The logotype partly markets craftsmen – knives in the craftsmen segment – and partly outdoor knives, with those such as hunters and adventurers as the primary target groups.
Mora Ice™ - This logotype markets the ice fishing products. This includes ice drills with the Mora Nova System as the premium product as well as accessories such as tent sleds and underwater cameras.
Frosts™ - Within the food segment, Frosts™ is making a comeback. With the reintroduction of the brand, the company says it is benefitting from the strength and quality that the market has associated with the name Frosts since 1891.
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